Bring your fabulous talent, flair and creativity to our dedicated and passionate team at TVSN!TVSN is Australia’s #1 home shopping channel, filming 13 hours of live TV 7 days a week. We are leaders in digital retail - with a multiplatform approach to retail across Australia and NZ.With a wide range of quality products – from fashion, accessories, jewellery and skin care to homeware, electrical and gardening – we guarantee that our customers' shopping experience is seamless, convenient and enjoyable.Our people are the heart and soul of our business. We are in search of a Head of Digital & Marketing who brings energy and precision to our wider marketing team. ABOUT THE ROLE:Working with all internal teams and external partners to ensure TVSN customers are engaged and informed of all TVSN activity and offers. With a focus on new, reactivated and existing customers. As the Head of Marketing, you will also manage the Marketing team to achieve the Marketing Strategy and support their development and growth.WHAT YOU CAN EXPECT TO DO IN THIS ROLE:Key objective of this role is to ensure all product categories are promoted to maximise opportunities with the view to increase our customer base, sales, profitability and exposure within the marketStrategically drive our CRM system - to ensure enhanced customer engagement and new customer acquisition funnels are maximisedStrategically develop each social platform with key measurements of engagement for new, existing and lapsed customers, from social and competitions/engagement activitiesManage and creative proactive strategical planning which go hand in hand with social, on air and web and app strategy to be planned and executedGet immersed in the digital culture and coordinate specific content for all our social media and print platforms, such as Facebook, Instagram, Pinterest, Twitter, Linekdin, and our monthly shoppers guides and catalogues ensuring out content is engaging and increasing our views, shares as well as sales and new customer targetsFocus on content that will be in line with targeting new customers, create excitement for existing customers as well as be varied and creative. Driving content relevant for all platforms - including the growth of the two TVSN appsWorking alongside other teams within the business to ensure content is planned in via vendors/brands or created from scratch.Oversee content planning from idea through to analysis after campaigns on monthly/daily activity, with a key focus on engaging new customer, enticing lapsed customers and keeping existing customers motivated and happy to increase our spend per homeTogether with the above you will support and management the Marketing team to success and grow!WHAT WE NEED FROM YOU:Experience working in a similar role in retail, and or customer marketingAn understanding of CRM systems and creation of Customer journeys and funnelsA keen passion for working in a digital media environmentA positive self-starter and manager of productivity and business plansAble to work within the Marketing Strategy to grow our customer base and bring in new digital marketing ideasYou will need to have can do, positive, loyal and infectious attitude with a highly organised and strategic focusStrong organisational and administration skillsExcellent copywriting, proofing and grammar skillsUp to date relevant knowledge of social media campaign initiation to drive successProject Management skills and strong analytical skills and attention to detailAbility to work in a fast-paced, ever-changing environment and work to deadlines, handling a broad range of projectsBe able to make decisions quickly and accurately and ensuring this is communicated effectivelyStrong communicatorCan lead and grow a team to succeedKnowledge of larger social media and influencer campaign strategyIntermediate Excel, Word and Power point is a mustTime management skills with the ability to manage ones own time and the time of others with the ability to handle multiple tasks under tight deadlinesIN RETURN WE OFFER: GREAT product discounts across the Group On-site café On-site parkingAnnual flu vaccination programSocial clubDiscount Gym MembershipFree membership to SONDER health and wellbeing for you and your familySupportive leadership and ongoing coachingFantastic culture within a thriving, collaborative organisation who values our people!Join us at TVSN and become part of a fun team who love what we do! AUDFrenchs Forest2086
